Eden Lew

raced bicycles for charity.

H&M’s Upcycler at CAMP 2022

Over the Summer of 2022, CAMP and H&M asked us to help bring to life The Upcycler: a racing game made from repurposed technological materials, second hand bikes and recycled clothing materials. Visitors were challenged to ride 500 total miles across a month with H&M donating to Project Learning Tree upon succeeding. Working with Adapt Ability, a non-profit bike engineer focused on creating bikes for all kinds of physical disabilities, we created a mechanical game for kids of all ages to ride. Over the span of 6 weeks, The Upcycler clocked over 600 miles and 12,000 rides.

Creative Direction:
Eden Lew
Josh Corn
Visual & Tech Design:
Josh Corn
Eden Lew
Victoria Barner
Double Take Labs
Adapt Ability
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