As part of an exercise in a product design course with Sinclair Scott Smith, I was challenged to imaginge a utopia or dystopia based on my thesis and to create a newspaper front page and advertisement from that world.
My newspaper showed a world in chaos where everyone was some kind of criminal. Designers break out of prison and plot schemes against corrupt government. The stories and advertisements of the newspaper hinted towards a world divided by money and run by crime. I wrote stories about the manipulation of the US Constitution and apocalyptic environments changed by the dying climate. Even the classified advertisements showcase an obvious black market.
Because the story consisted of a world where everyone was a criminal, I began to think about the type of products in the market. Since most criminal intention is about obtaining wealth through unethical practices, I wondered what couture brands might sell to high class criminals. Instead of selling shoes, handbags and jewelry, I designed weapons of crime through the lens of couture design. First there is the Prada Security Camera. High class criminals could flaunt their monitoring systems in their homes with glamour. Then I designed a Louis Vuitton knife as an aggressive accessory to carry around on daily commutes. I also thought about a Fendi gun and a Coco Chanel grenade as a way to embellish these violent tools. These tools begin to paint a hauntingly luxurious picture of a dystopia divided by class, corruption and anger.